[NA-Discuss] More evidence of the decline of "memorable" domains

Nat Cohen ncohen at telepathy.com
Thu Jan 28 17:16:43 UTC 2021

OWG is a new Canadian airline.  Its first commercial flight was last month
from your city of Toronto-


OWG.com branding is prominent on the fuselage.  Who sold them the domain
name?  I did.

[image: image.png]

On Thu, Jan 28, 2021 at 12:01 PM Evan Leibovitch <evan at telly.org> wrote:

> As I've said before, the greed and rent-seeking of the domain industry has
> been doing an excellent job driving both providers and consumers of
> Internet services to seek alternatives to "memorable" domain names. Every
> Google search and every Facebook corporate page gives people a more-useful
> way for people to get what they want from the net.
> One more recent manifestation of this phenomenon caught my eye. Ten years
> ago airlines started putting their web domains boldly on the side of their
> planes. But now we have this:
> [image: Azores-Airlines-Airbus-A321LR-e1562685732426.jpeg]
> It's on all their planes. and consumers know what to do when they see it.
> Use the QR code or search Azores Air.
> Who needs to know that it's a Portuguese airline with a .pt domain?
> Who needs to care?
> The FQDN is in small print while the other access methods predominate.
> This is where things are going, folks.
> Don't believe the hype. And don't pay the ransom.
> Almost everyone who defends the ruse  has a vested interest in maintaining
> it.
> Evan Leibovitch, Toronto Canada
> @evanleibovitch / @el56
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