[NA-Discuss] More evidence of the decline of "memorable" domains

[Evan Leibovitch]

On Thu, 28 Jan 2021 at 12:17, Nat Cohen <ncohen at telepathy.com> wrote:

> OWG is a new Canadian airline.  Its first commercial flight was last month
> from your city of Toronto-
>
>
> https://www.flightglobal.com/networks/canadas-owg-launches-with-initial-flight-to-cuba/141682.article
>

We must be looking at different photos. In the one I see, the domain is in
tiny print, and "OWG" dominates the livery.
(A search  for "OWG" easily finds the airline without needing the dot-com
domain, so it was a frill rather than a necessity)

> OWG.com branding is prominent on the fuselage.
>

"OWG" (without the domain) sure is prominent, it's all that is needed to
find the airline.

"owg.com" is in really small print  by comparison.

  Who sold them the domain name?  I did.
>

Good job; congratulations on selling them something they didn't need. I'm
sure that their investors are impressed.

As another example, Easyjet.

Old livery:

[image: easyjet-old.jpeg]
New livery:

[image: easyjey-new.jpeg]
They've come to realize from experience that the domain name is
unimportant. Others will come along too.

Evan Leibovitch, Toronto Canada
@evanleibovitch / @el56
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