[At-Large] News on the .health TLD allocation

John Horton john.horton at legitscript.com
Tue Sep 2 02:16:20 UTC 2014


Hi Roberto,

Thanks, and great questions. I'll try to answer without going on at too
much length!

I think actually that can be enforced fairly readily. (We currently do it,
for example, in our monitoring of ads for Google and Bing in multiple
countries, and in what we do with companies like Visa.) A few factors that
we think will help:

   1. Although somewhat different as between .HEALTH and .PHARMACY, I
   wouldn't expect either of them to have registrations in the millions.
   Indeed, I think that they will likely be higher-priced (as compared to
   .COM), premium domain names and a smaller pool to monitor; .PHARMACY, in
   particular should be a fairly small pool, probably in the thousands at
   most.
   2. An initial verification will occur up front, at least for .PHARMACY
   (I think for some .HEALTH as well, although I don't want to get too far
   ahead of myself). For example, a pharmacy license will be verified in
   applicable jurisdictions before the domain name can point to content (and
   the content reviewed on the IP address ahead of time) for .PHARMACY.
   Obviously, bad actors can "go rogue" so ongoing monitoring is needed, but
   up front verification should reduce the incidence of that.
   3. As to ongoing monitoring, checking where they ship on an ongoing
   basis actually is pretty straightforward. It requires manual intervention,
   but that's a normal part of our routine.
   4. The enforcement also is actually very straightforward because it
   occurs at the registry level. If a violation is found, the registry is the
   one that suspends (or requires suspension) of the domain name in
   appropriate cases. I don't think law enforcement would need to be involved,
   actually -- I think it's just a matter of showing that the contract was
   violated, which it would be if any unlawful activity in violation of
   applicable healthcare laws occurred.

I do think it's going to be really important to make these "trustworthy"
TLDs, so that Internet users looking for a safe place to fill a
prescription, for example, know that .PHARMACY really is not a free for all
and that the websites really are held to the same standards as a
brick-and-mortar pharmacy where they are.  It will definitely be really
helpful to have the input of ALAC and other stakeholders if any abusive
activity is found, although we're going to work very hard to make sure that
doesn't happen.


Thanks for the questions! Hope that helps.

John Horton
President, LegitScript



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On Mon, Sep 1, 2014 at 2:26 PM, Roberto Gaetano <roberto_gaetano at hotmail.com
> wrote:

> Thanks John.
> The explanation is really helpful.
> Let's be clear, what you will be doing is without any doubts much better
> than the situation now, where everything can happen, but I still remain
> with
> some doubts about the ability to enforce these rules globally.
> (I am probably going off topic for this list, but ...)
> For instance, when you say:
> > ... (If a healthcare product merchant is legal in three
> > jurisdictions but shipping to five jurisdictions, then there is a really
> easy
> > answer: stop shipping to the two jurisdictions where you aren't operating
> > legally.)
> Maybe I am wrong, but I have doubts that this could be enforced. Are you
> planning to thoroughly check that no shipping is done to unauthorized
> jurisdictions?
> It just seems to me a massive checking effort, that would require also the
> power of law enforcement agents, not just an administrative check.
> All this to say that parminder's comment led me to think that the matter
> was
> not so straightforward.
> Anyway, I applaud the effort in moving towards a cleaner and safer solution
> for online drugs trading.
> Cheers,
> Roberto
>
>
>
> > -----Messaggio originale-----
> > Da: at-large-bounces at atlarge-lists.icann.org [mailto:at-large-
> > bounces at atlarge-lists.icann.org] Per conto di John Horton
> > Inviato: domenica 31 agosto 2014 18:45
> > A: at-large at atlarge-lists.icann.org
> > Oggetto: Re: [At-Large] News on the .health TLD allocation
> >
> > Hi everyone,
> >
> > Just thought I'd jump in on this. While I don't want to deign to speak
> for
> > .HEALTH (or .PHARMACY), since we'll be involved in the monitoring,
> thought
> > it might be helpful to explain the envisioned approach, and also how
> > LegitScript's monitoring program works.
> >
> > Basically, the general philosophy is that anything that's currently okay
> in the
> > offline world is going to be permitted online as well. It's not intended
> to be
> > more or less restrictive, but just to reflect what's already required as
> per
> > existing healthcare-related regulations. Obviously, it depends on the
> product
> > in question: prescription drugs tend to have stricter requirements than
> > supplements, for example, in most countries.
> >
> > What's restricted or permitted also varies by country or local
> jurisdiction. One
> > important point is that it's not US-centric, as one poster seemed to
> think
> > could be the case. If the website is offering products to Japan, for
> example,
> > then they have to adhere to whatever Japanese laws and regulations apply
> > to the sale of those products. If they are selling to resident of India,
> then
> > they have to follow those laws and regulations. But unless they are
> shipping
> > drugs or other regulated products to the US, they wouldn't be bound by US
> > laws and regulations. (If a healthcare product merchant is legal in three
> > jurisdictions but shipping to five jurisdictions, then there is a really
> easy
> > answer: stop shipping to the two jurisdictions where you aren't operating
> > legally.) That's no different than what's required in the offline world
> as
> well,
> > e.g., for a brick-and-mortar pharmacy. On our end, we already monitor
> > healthcare merchants in multiple jurisdictions around the world (China,
> > Korea, Japan, Ireland, France, Germany, Indonesia, Thailand, Canada...the
> list
> > goes on), applying the laws and regulations that are appropriate to each
> > circumstance, so we see it as pretty straightforward. Obviously, it would
> be
> > not only impractical, but also unfair, to require a healthcare merchant
> in
> > Sweden legally selling to Scandinavian jurisdictions to comply with US
> laws
> > and regulations (in fact, it would be impossible).
> >
> > Unfortunately, the online healthcare space is one that does benefit from
> > some monitoring -- there have been multiple deaths and adverse events
> > from fake drugs, tainted supplements, that sort of thing. So, both of
> those
> > TLDs are intended to be a safe space where Internet users can know that
> the
> > seller is operating in accordance with the laws and regulations that they
> are
> > supposed to, just by looking at the TLD. That seems to us to be a good
> thing.
> > But, the Internet is a global space, and it's definitely not US-centric
> or
> based
> > on any one countries' laws and regulations -- rather, it's
> jurisdictionally
> > flexible based on the circumstance in question.
> >
> > Hope that helps to clarify.
> >
> > John Horton
> > President, LegitScript
> >
> >
> >
> > *Follow LegitScript*: LinkedIn
> > <http://www.linkedin.com/company/legitscript-com>  |  Facebook
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