[NA-Discuss] More evidence of the decline of "memorable" domains

[Nat Cohen]

Evan,

You can't prove a counterfactual.

Businesses are spending large sums every day to acquire domain names.
Indeed, the value of premium domain names continues to increase as the move
of commerce online accelerates.

Beating this dead horse does a disservice to the At-Large community.

Even if you are right - what difference does it make?  The ones you need to
be persuading are the businesses buying the premium domain names and
building their brand strategies around them, not the members of At-Large.

To be blunt, you simply don't know what you're talking about.

Regards,

Nat


On Thu, Jan 28, 2021 at 2:51 PM Evan Leibovitch <evan at telly.org> wrote:

> On Thu, 28 Jan 2021 at 12:17, Nat Cohen <ncohen at telepathy.com> wrote:
>
>> OWG is a new Canadian airline.  Its first commercial flight was last
>> month from your city of Toronto-
>>
>>
>> https://www.flightglobal.com/networks/canadas-owg-launches-with-initial-flight-to-cuba/141682.article
>>
>
> We must be looking at different photos. In the one I see, the domain is in
> tiny print, and "OWG" dominates the livery.
> (A search  for "OWG" easily finds the airline without needing the dot-com
> domain, so it was a frill rather than a necessity)
>
>> OWG.com branding is prominent on the fuselage.
>>
>
> "OWG" (without the domain) sure is prominent, it's all that is needed to
> find the airline.
>
> "owg.com" is in really small print  by comparison.
>
>   Who sold them the domain name?  I did.
>>
>
> Good job; congratulations on selling them something they didn't need. I'm
> sure that their investors are impressed.
>
> As another example, Easyjet.
>
> Old livery:
>
> [image: easyjet-old.jpeg]
> New livery:
>
> [image: easyjey-new.jpeg]
> They've come to realize from experience that the domain name is
> unimportant. Others will come along too.
>
> Evan Leibovitch, Toronto Canada
> @evanleibovitch / @el56
>
>
>
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