[NA-Discuss] Fwd: [CommLawBlog] ICANN's New Uniform Rapid Suspension System

Joly MacFie joly at punkcast.com
Tue Dec 13 20:24:24 UTC 2011

Some good advice..


Once it’s finally implemented, the URS will provide a very streamlined
process, considerably faster and cheaper than the UDRP (and vastly faster
and cheaper than the litigation route). With the availability of such a
process, trademark holders now have more incentive to take steps to protect
their most important identifiers.  I’m not advocating that every business
flood the USPTO with trademark applications for any catchphrase or nickname
that comes to mind. But I don’t think it’s unreasonable to suggest that, at
a minimum, unique business names and prominent “brands” be protected with
federal registration.

Let’s say, for example, that you’re a radio station owner. You have one
major identifier: your call sign. You may also have a key slogan that you
feature even more prominently that your call – something like “Hot 99 -
Rocking the Valley”. And maybe you also have some wacky morning drive DJs
using locally-popular personas that you helped create and cultivate
(f’rinstance, the fictional but awesome“Crazy Ira and the
A federal trademark application costs $275 to file, not including a couple
of hours of legal time, give or take, to put together and file. You could
probably register all three of the identifiers – call sign, slogan,
character names – for well under $5,000. And that protects you for 10
years, as long as you continue to use the marks in question and maintain
your registrations.
Joly MacFie  218 565 9365 Skype:punkcast
WWWhatsup NYC - http://wwwhatsup.com
 http://pinstand.com - http://punkcast.com
 VP (Admin) - ISOC-NY - http://isoc-ny.org

More information about the NA-Discuss mailing list