[NA-Discuss] Brochures

Garth Bruen at Knujon.com gbruen at knujon.com
Wed Aug 3 15:10:09 UTC 2011

we're all a little bit Neanderthal ;-)


From: "Thompson, Darlene" <DThompson1 at gov.nu.ca>
Sent: Wednesday, August 03, 2011 9:44 AM
To: <na-discuss at atlarge-lists.icann.org>
Subject: Re: [NA-Discuss] Brochures

> I agree with you Garth.  I tend to leaf through a brochure and the *if* 
> something catches my eye, then go to the website.  If I was given a card 
> with just a website, I probably wouldn’t bother.
> But then again, I still like paper books.  Maybe I’m a bit of a 
> Neanderthal in this day and age!
> D
> Darlene A. Thompson
> Community Access Program Administrator
> Nunavut Dept. of Education / N-CAP
> P.O. Box 1000, Station 910
> Iqaluit, NU  X0A 0H0
> Phone:  (867) 975-5631
> Fax:  (867) 975-5610
> E-mail:  dthompson at gov.nu.ca<mailto:dthompson at gov.nu.ca>
> From: Garth Bruen at Knujon.com [mailto:gbruen at knujon.com]
> Sent: Wednesday, August 03, 2011 9:28 AM
> To: Evan Leibovitch; Thompson, Darlene
> Cc: na-discuss at atlarge-lists.icann.org
> Subject: Re: [NA-Discuss] Brochures
> I agree with Evan, but there is something about a brochure. I tend to 
> collect them all at conferences and read through them later, following up 
> on the details within.
> A business card is personal, meaning it is meant to reflect the person 
> giving it. A business card for NARALO should be an "oversized" card to 
> distinguish it.
> From: Evan Leibovitch<mailto:evan at telly.org>
> Sent: Tuesday, August 02, 2011 5:22 PM
> To: Thompson, Darlene<mailto:DThompson1 at gov.nu.ca>
> Cc: 
> na-discuss at atlarge-lists.icann.org<mailto:na-discuss at atlarge-lists.icann.org> 
> ; Garth Bruen at Knujon.com<mailto:gbruen at knujon.com>
> Subject: Re: [NA-Discuss] Brochures
> Truth be told, I'm finding this discussion both mildly amusing and very 
> puzzling.
> This is the INTERNET. It -- and the digital contents it contains, such as 
> this email -- is unconstrained by the physical and time-based limitations 
> imposed on paper documents such as brochures.
> This discussion thread offers a powerful argument in favor of tossing the 
> concept of printed brochures entirely. In its stead, we could have stable 
> URLs for the information we want in all applicable languages, and print 
> NARALO business cards that contain the URLs in all available languages.
> This would be far less expensive to produce, eliminate the need to limit 
> the message into the available page size, and reduce the arguing over a 
> needlessly scarce resource.
> - Evan
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