[NA-Discuss] Outreach Plan

[Danny Younger]

Darlene,

With regard to an outreach plan, the text below may be
of help; it comes from the naralo.info website (now
decommissioned -- you can still view it through
archive.org) that I set up for my local ISOC chapter
many years ago:

1.  Organizations throughout North America need to be
contacted and made aware of the opportunities for
participation in this endeavor.  On the "organizations
page" you will note that a list is being compiled of
organizations that possibly may be responsive to this
initiative.  The list is being built by feeding
keywords to search engines such as COMPUTER USER
ASSOCIATIONS, PUBLIC INTEREST ORGANIZATIONS, etc.  
Deadline for this segment of the project -- February
20.  If your organization is not on this list yet,
please send us a note.

2. Upon completion of this Outreach List, chapter
members will divide the list into manageable units for
contact purposes.  Contact addresses will need to be
researched, and letters and/or e-mail will need to be
sent to these organizations so that they may be aware
of the opportunity for involvement.  A proposed
introductory letter is posted here:

Subject:  Organizational collaboration requested 

To:  the members of [ORGANIZATION],

We, the members of the New York Chapter of the
Internet Society, have launched a project to
facilitate the expression of the public interest to
the Board of the Internet Corporation for Assigned
Names and Numbers (ICANN); if at all possible we would
appreciate your collaboration in this endeavor which
calls for the eventual launch of a North American
Regional At-Large Organization to channel such public
input to the ICANN Board (please note that ICANN is
the private sector, non-profit corporation with
technical management responsibilities for the
Internet's domain name and address system).

Project details are posted at:  [URL] 

At this time we are seeking to collect "Expressions of
Interest" from the community which will be forwarded
to the Board-appointed North American representatives
on ICANN's At-Large Advisory Committee.  We ask you to
review the nature and scope of the project, and to
decide whether your organization might be willing to
participate in this effort.

Should your organization choose to become involved, we
ask that your correspondence be sent to the following
address:  [e-mailing address]

Deadline for initial organizational outreach efforts
-- March 20.

3.  As we will be collecting "Expressions of Interest"
from organizations throughout North America and
posting information pertaining to these organizations
on the website, it is imperative that a Privacy Policy
be established and posted.  Deadline for policy
development -- March 20.

4.  In that the At-Large community consists of
individuals as well as organizations, efforts need to
be made to reach out to non-affiliated individuals;
this will require the drafting and posting of letters
to appropriate venues (examples:  Slashdot,
ICANNwatch, community discussion lists, etc.).  A list
of such distribution channels will be compiled here: 
[URL]

Deadline for the list preparation -- February 20. 

Deadline for initial outreach to individuals  -- March
20.  

If you are aware of other outlets for such
correspondence, please send us a note.

Additional project steps will be added in due course.
--------

Darlene, please note that our chapter received an
extremely limited number of positive replies to this
initiative.  I'll be happy to speculate on why this
was the case if need be...

Frankly, while I am not keen on the concept of
pursuing outreach (as I am of the view that when
people want to contact ICANN they will -- as
illustrated by the flood of correspondence during the
RegisterFly fiasco) I am offering this "plan" as a
possible guide in the spirit of mutual assistance
(even though I don't support the expenditure of such
effort that in my view could better be applied to
policy development or fact-finding initiatives).

best regards,
Danny




       
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