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Dear EURALO colleagues,<br>
<br>
please be so kind to read the proposal by John Laprise, the Chair of
the Social Media Working Group. <br>
Let's start the discussion by asking for volunteers to join this
process?<br>
Kindest regards,<br>
<br>
Olivier<br>
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<th nowrap="nowrap" valign="BASELINE" align="RIGHT">Subject:
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<td>[social-media-wg] SoMe Strategy Document</td>
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<th nowrap="nowrap" valign="BASELINE" align="RIGHT">Date: </th>
<td>Sun, 3 Jun 2018 12:23:10 -0500</td>
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<th nowrap="nowrap" valign="BASELINE" align="RIGHT">From: </th>
<td>John Laprise <a class="moz-txt-link-rfc2396E" href="mailto:jlaprise@gmail.com"><jlaprise@gmail.com></a></td>
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<th nowrap="nowrap" valign="BASELINE" align="RIGHT">To: </th>
<td><a class="moz-txt-link-abbreviated" href="mailto:social-media-wg@atlarge-lists.icann.org">social-media-wg@atlarge-lists.icann.org</a></td>
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<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">At
Large SoMe Strategy<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Distributed
ALAC Social Media (SoMe) Strategy<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Purpose:
To enhance global engagement with At Large and build
awareness<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Constraints:
Global, disparate, multilingual user base with issues of
regional import arising<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Primary
Media: Twitter, Facebook, LinkedIn, Instagram<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Plan:<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
RALO leadership should identify 5-10 top SoMe users within
their constituencies based on engagement/followers and
directly approach them to be deputy content curators.<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
RALO leadership should select one of these deputies to be
overall SoMe chair at the RALO level who will interact with
the SoMe working group and with ICANN<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
Upon their agreement, those content curators should share
their best At Large relevant content (in original
languages)with Evin @ AtLarge for global sharing on At Large
formal channels. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
RALOs should compile spreadsheets listing SoMe handles of
ALSs and individual members, country of origin, and primary
language of composition<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
These lists should be publicly shared and interested At
Large members encouraged to connect/link/follow these
account to build community sharing capacity<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Best
regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:16.0pt;font-family:"Garamond",serif">John
Laprise</span><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">NARALO
ALAC Representative<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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