<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">Thanks Maureen<div class=""><br class=""></div><div class="">Actually, it is a good suggestion,.</div><div class=""><br class=""></div><div class="">If you remember Graeme Bunton’s remarks at the panel on DNS abuse, his first comment was that we need to understand their business - high volume, low margins, as a limitation on what they an do.  So this may be relevant.</div><div class=""><br class=""></div><div class="">That said, I”d ask to expand what he means by 'market place'.  Ultimately, their market place is the user - the one who trusts the DNS system or not.  One tiny example: last year, I was talking to a neighbor (yes, summer house, yes, sunny day as we visited a lovely garden - sigh) so we chatted about the information she gets for her horticulture interests.  Her reply - the internet - but from an .edu, or .org site - which she trusts.  (and that’s from someone who knows nothing about the Internet and DNS - except as a user)</div><div class=""><br class=""></div><div class="">So market place - yes, but the whole marketplace, please.</div><div class=""><br class=""></div><div class="">Holly<br class=""><div><br class=""><blockquote type="cite" class=""><div class="">On Aug 11, 2020, at 10:58 AM, Maureen Hilyard <<a href="mailto:maureen.hilyard@gmail.com" class="">maureen.hilyard@gmail.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div dir="auto" class=""><div class="">Anyone got a proposal in mind for a plenary topic from At-Large?<div dir="auto" class=""><br class=""></div><div dir="auto" class="">Jonathan Robinson's proposal is attached for your reference: the Domain Name Services Marketplace.</div><div dir="auto" class=""><br class=""></div><div dir="auto" class="">Our completed proposal (if forthcoming) is due by 13th Aug.</div><div dir="auto" class=""><br class=""></div><div dir="auto" class="">M</div><br class=""><br class=""><div class="gmail_quote"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br class="">From: <strong class="gmail_sendername" dir="auto">Tanzanica S. King</strong> <span dir="auto" class=""><<a href="mailto:tanzanica.king@icann.org" class="">tanzanica.king@icann.org</a>></span><br class="">Date: Mon, 10 Aug 2020, 1:08 pm<br class="">Subject: [SOAC-Leaders-ICANNMeeting-Planning] ICANN69 Topic Proposal: The Domain Name Services Marketplace<br class="">To: SOAC-Leaders-ICANNMeeting-Planning <<a href="mailto:soac-leaders-icannmeeting-planning@icann.org" class="">soac-leaders-icannmeeting-planning@icann.org</a>><br class=""></div><br class=""><br class="">





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<div class="m_-4929081769387063717WordSection1"><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class="">Dear Community Leaders:<u class=""></u><u class=""></u></span></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class=""><u class=""></u> <u class=""></u></span></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class="">Please see the first plenary session topic proposed for ICANN69 below.
<u class=""></u><u class=""></u></span></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class=""><u class=""></u> <u class=""></u></span></p><p class="MsoNormal"><b class=""><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class="">As a reminder, please submit topic proposals via the
</span></b><b class=""><span style="font-size: 10pt; font-family: Arial, sans-serif;" class=""><a href="https://urldefense.com/v3/__https:/icann.wufoo.com/forms/plenary-session-topic-proposal-form-69__;!!PtGJab4!p8ilFhA0tSf1XWo-9Rw96TDwPqykkTWVsjM33rPYuyiFtnLwZhhQDC3x9XlQcmseX4i2L_MnLw$" title="https://urldefense.com/v3/__https://icann.wufoo.com/forms/plenary-session-topic-proposal-form-69__;!!PtGJab4!p8ilFhA0tSf1XWo-9Rw96TDwPqykkTWVsjM33rPYuyiFtnLwZhhQDC3x9XlQcmseX4i2L_MnLw$" target="_blank" rel="noreferrer" class=""><span style="color:#0563c1" class="">ICANN69
 Plenary Topic Proposal Form [icann.wufoo.com]</span></a> </span></b><b class=""><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class="">by Thursday, 13 August @ 7:00 UTC for discussion during the planning call this week.<u class=""></u><u class=""></u></span></b></p><p class="MsoNormal"><b class=""><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class=""><u class=""></u> <u class=""></u></span></b></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class="">Best,   Tanzanica
<u class=""></u><u class=""></u></span></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class=""><u class=""></u> <u class=""></u></span></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class=""><u class=""></u> <u class=""></u></span></p><p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class=""><u class=""></u> <u class=""></u></span></p><p class="MsoNormal"><b class=""><span style="font-size:10.0pt;font-family:"Arial",sans-serif" class="">Plenary Session Topic Proposal Form (69)<u class=""></u><u class=""></u></span></b></p>
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</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
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<div class=""><p class="MsoNormal" style="line-height:135%"><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#333333" class="">GNSO RySG<u class=""></u><u class=""></u></span></p>
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</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
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<div class=""><p class="MsoNormal" style="line-height:135%"><span style="font-size: 10pt; line-height: 135%; font-family: Arial, sans-serif;" class=""><a href="mailto:jrobinson@afilias.info" target="_blank" rel="noreferrer" class="">Jonathan Robinson</a></span><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#333333" class=""><u class=""></u><u class=""></u></span></p>
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</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
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<div class=""><p class="MsoNormal" style="line-height:135%"><b class=""><span style="font-size:12.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#002b47" class="">The Domain Name Services Marketplace (Market dynamics, business models and commercial drivers)<u class=""></u><u class=""></u></span></b></p>
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<td colspan="2" valign="top" style="border:none;border-top:solid #eeeeee 1.0pt;background:whitesmoke;padding:5.25pt 6.75pt 5.25pt 6.75pt" class=""><p class="MsoNormal" style="line-height:135%"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">Brief Description (max 250 words)
</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
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<td width="100%" colspan="2" valign="top" style="width:100.0%;border:none;background:whitesmoke;padding:0in 6.75pt 5.25pt 6.75pt" class=""><p style="line-height:150%" class=""><span style="font-size:10.0pt;line-height:150%;font-family:"Arial",sans-serif;color:#333333" class="">An education, outreach and engagement session from the ICANN Contracted Parties (Registries && Registrars). The session aims to improving
 broader community understanding of the key dynamics of the industry sector on which the finances of ICANN and the ICANN community are based. Generic Top Level Domain Registries and Registrars occupy a unique position within the ICANN community in that they
 are directly contracted with ICANN. Moreover, ICANN's current funding model depends on the commercial success these domain name businesses. This session will provide insights into the current marketplace for domain names and related services as well as the
 dynamics driving change within that market place. Second, it will provide insight into the various business models of service providers within the marketplace and the key drivers of these business models. Third, it will create the opportunity for questions,
 answers and discussions around key business and economic aspects of the businesses and how these may need to be considered within the broader ICANN Community and policy making functions. In addition to the development of the market, topics such as the secondary
 market for domain names, approaches to abuse and issues with resellers will be covered by Registrars. From Registries, consideration will be given to the different approaches generic (open) TLDs, brand TLDs and geographic TLDs, as well as key contractual requirements.<br class="">
<br class="">
This session was originally proposed and accepted for ICANN 67<u class=""></u><u class=""></u></span></p>
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</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
<u class=""></u><u class=""></u></span></b></p>
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<td width="100%" colspan="2" valign="top" style="width:100.0%;border:none;background:white;padding:0in 6.75pt 5.25pt 6.75pt" class=""><p style="line-height:150%" class=""><span style="font-size:10.0pt;line-height:150%;font-family:"Arial",sans-serif;color:#333333" class="">A recent session targeted at ensuring that ICANN Board members have a robust understanding of the variety of Registrar and Registry approaches
 to the marketplace was very well-received. Following on from the session with the ICANN Board it was proposed that a similar, expanded and interactive session with the broader community could provide good value to all. Policy making that is well-informed by
 fact is clearly optimal. Such policy making includes having the best access to all data including an understanding of the commercial drivers of the protagonists. The domain name services sector has seen far reaching changes take place over a number of years
 including the development of a range a diversity of business models within both Registry and Registrar business. Extensive competition has developed in some areas and substantial consolidation and corporate transactions continue to take place. The broader
 ICANN community will benefit from an understanding of the key marketplace drivers and dynamics when considering all future policy, including high-profile current issues such as future rounds of new gTLDs.<u class=""></u><u class=""></u></span></p>
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</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
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<div class=""><p class="MsoNormal" style="line-height:135%"><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#333333" class="">Given the outreach and informative nature of the session, it is expected that it will be biased towards presentation of
 material. But, additional emphasis will be placed on question, answer and discussion. Further, organisers will be receptive to any other techniques to drive levels of interactivity.<u class=""></u><u class=""></u></span></p>
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</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
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<div class=""><p class="MsoNormal" style="line-height:135%"><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#333333" class="">To be confirmed<u class=""></u><u class=""></u></span></p>
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<td width="13%" valign="top" style="width:13.36%;border:none;border-top:solid #eeeeee 1.0pt;background:whitesmoke;padding:5.25pt 6.75pt 5.25pt 6.75pt" class=""><p class="MsoNormal" style="line-height:135%"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">Community Interest
</span></b><span class="m_-4929081769387063717req"><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:red" class="">*</span></b></span><b class=""><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#222222" class="">
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<div class=""><p class="MsoNormal" style="line-height:135%"><span style="font-size:10.0pt;line-height:135%;font-family:"Arial",sans-serif;color:#333333" class="">Broad. As above, the business and commercial drivers of the registry and registrar businesses underpin their own finances
 as well as those of the ICANN Organisation as a whole. This is a crucial pillar of understanding for the broad community and so interest is expected to be high and broad.<u class=""></u><u class=""></u></span></p>
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