<div dir="ltr"><div class="gmail_default" style="font-family:'comic sans ms',sans-serif;font-size:small">This one is much better for my understanding of what has happened:</div><div class="gmail_default" style="font-family:'comic sans ms',sans-serif;font-size:small"><br></div><div class="gmail_default" style=""><font face="comic sans ms, sans-serif"><a href="http://www.circleid.com/posts/20160401_overseas_registries_should_not_worry_about_china_domain_regulation/">http://www.circleid.com/posts/20160401_overseas_registries_should_not_worry_about_china_domain_regulation/</a></font><br></div><div class="gmail_default" style=""><font face="comic sans ms, sans-serif"><br></font></div><div class="gmail_default" style=""><font face="comic sans ms, sans-serif">-Carlton</font></div></div><div class="gmail_extra"><br clear="all"><div><div class="gmail_signature"><br>==============================<br>Carlton A Samuels<br>Mobile: 876-818-1799<br><i><font color="#33CC00">Strategy, Planning, Governance, Assessment & Turnaround</font></i><br>=============================</div></div>
<br><div class="gmail_quote">On Wed, Apr 6, 2016 at 12:19 PM, Kan Kaili <span dir="ltr"><<a href="mailto:kankaili@gmail.com" target="_blank">kankaili@gmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><u></u>
<div style="WORD-WRAP:break-word" bgcolor="#ffffff">
<div><font size="2" face="宋体">Hi, thought that you may find it interesting
...</font></div>
<div><font size="2" face="宋体"></font> </div>
<div><font size="2" face="宋体">Kaili</font></div>
<div><font size="2" face="宋体"></font> </div>
<div><font size="2" face="宋体"></font> </div>
<div style="FONT:9pt 宋体">----- Original Message -----
<div style="BACKGROUND:#e4e4e4"><b>From:</b> <a title="carlosraulg@gmail.com" href="mailto:carlosraulg@gmail.com" target="_blank">Carlos Raul
Gutierrez</a> </div>
<div><b>To:</b> <a title="jordyn@google.com" href="mailto:jordyn@google.com" target="_blank">Jordyn Buchanan</a> </div>
<div><b>Cc:</b> <a title="cct-review@icann.org" href="mailto:cct-review@icann.org" target="_blank">Carlos Raúl Gutiérrez via CCT-Review</a>
</div>
<div><b>Sent:</b> Thursday, April 07, 2016 12:11 AM</div>
<div><b>Subject:</b> [CCT-Review] One We've Been Waiting For: Google Switches
TLDRegistrar to .Google Domain Name</div></div>
<div><br></div>
<div><br></div>
<div>Congrats Jordyn!</div>
<div><br></div>
<div><br></div>
<div><br></div>
<div>
<blockquote style="BORDER-LEFT-STYLE:none" type="cite">
<div>
<div><a href="http://www.circleid.com/posts/20160404_google_switches_tld_registrar_to_dot_google_domain/" target="_blank">http://www.circleid.com/posts/20160404_google_switches_tld_registrar_to_dot_google_domain/</a><br><br></div>
<div style="BORDER-BOTTOM-WIDTH:0px">
<div>
<h1>One We've Been Waiting For: Google Switches TLD Registrar to
.Google Domain Name</h1><img alt="Tony Kirsch" src="cid:BD916FF389A643CCAA676315FEFBA28D@LENOVOC0574B68" width="80" height="130">
<p>If you've read my posts before you'll be well aware that as a strong
advocate for .brands and the power they have to revolutionise digital
marketing effectiveness, I am always eager to share some love with
organisations that have taken the leap and launched their .brand TLDs. </p>
<p>In recent months we've seen diverse and exciting examples from <a href="http://www.circleid.com/posts/20160322_new_bmw_site_aligns_bmw_tld_with_the_companys_future/" target="_blank">BMW</a>,
the <a href="http://www.circleid.com/posts/20160308_australian_football_league_kicks_off_sporting_code_dot_brands/" target="_blank">Australian
Football League</a> and <a href="http://www.circleid.com/posts/20160111_birthplace_of_the_world_wide_web_cern_launches_homecern/" target="_blank">CERN</a>
— just to name a notable few. </p>
<p>I have the privilege of advising some of the world's largest companies on
their .brand strategy, but one recurring question I hear is "When will we see
.google and how will they use it?" </p>
<p><span style="WIDTH:350px"><img src="cid:C481924CB8CB433E8275DC0BBF8E5B58@LENOVOC0574B68" width="350" height="403">Google Domains
permanently moved to the .brand domain name <strong><a href="http://www.domains.google" target="_blank">www.domains.google</a></strong></span>Last
week, a significant instalment in that answer became apparent when Google
Small Business <a href="https://twitter.com/GoogleSmallBiz/status/714848094488174593" target="_blank">announced
on Twitter</a> and <a href="https://plus.google.com/+GoogleBusiness/posts/T4Q15iwAfK3" target="_blank">Google+</a>
that Google Domains had permanently moved to the .brand domain name <a href="https://www.domains.google" target="_blank"><strong>www.domains.google</strong></a> as
its primary digital location. </p>
<p>This relatively new business stream is Google's attempt to take on
companies like GoDaddy and <a href="http://web.com" target="_blank">Web.com</a> in providing
domain names, websites and associated services to SMEs and is a slick offering
that blends in a range of other Google services. </p>
<p>It is however not the first time they've used their .google extension, but
is certainly the most prominent. </p>
<p>We know Google has registered a small number of other domains under its
.brand TLD, including the humorous '<a href="http://www.com.google" target="_blank">www.com.google</a>' which was used for an <a href="http://domainincite.com/18284-google-launches-com-google" target="_blank">April Fools'
Day prank</a> last year where the page appeared in reverse as if the visitor
was 'inside' the search engine looking out at the user. Note — that feature is
no longer active and users typing in that address now are redirected to the
standard search homepage. </p>
<p>Additionally, Google launched <a href="https://www.registry.google" target="_blank">www.registry.google</a> as its Top-Level
Domain information hub several months ago, but by its nature this site is
unlikely to reach many beyond our industry. Its domain name Registrar however
will receive significantly higher levels of traffic given its consumer focus,
particularly when availability is opened beyond the US. </p>
<p>Other domains created but not yet resolving include '<a href="http://www.nest.google" target="_blank">www.nest.google</a>', clearly referring to
Alphabet subsidiary and home automation producer <a href="https://nest.com/" target="_blank">Nest</a>. </p>
<p>The search giant has made a conscious decision about its .brand TLD here;
deciding to publically launch and promote <a href="http://www.domains.google" target="_blank">www.domains.google</a> despite also owning <a href="http://www.google.domains" target="_blank">www.google.domains</a>. It is a great sign of
things to come with many commenters already expressing interest in the
likelihood of seeing <a href="http://www.maps.google" target="_blank">www.maps.google</a>, <a href="http://www.drive.google" target="_blank">www.drive.google</a> and the like in the
future. </p>
<p>From an alternate perspective, visitors to the domain <a href="https://design.google" target="_blank">design.google</a> will find themselves redirected
to <a href="https://design.google.com/" target="_blank">domains.google.com</a> which is the
traditional web address for Google Design. </p>
<p>Google has ticked all the best practice boxes in the transition, with the
redirection of previous domain names to new addresses and selection of a
familiar, intuitive naming structure for key activities such as the Google
Domains initiatives. The launch of <a href="http://www.domains.google" target="_blank">www.domains.google</a> indicates a strategy
forming around simple, utility-based domain names under its .google TLD, which
reflect pre-existing third-level structures with the .com extension 'dropped'
off the end. For example, <a href="http://www.domains.google" target="_blank">www.domains.google</a> was previously located
at <a href="https://domains.google.com" target="_blank">domains.google.com</a>, which now
redirects. </p>
<p>Finally, the elephant in the room with this domain transition is the search
factor. With Google dictating the world of search as its most dominant player
and many of the domain name industry continually looking for updates on its
treatment of new TLDs, the performance of .google and Google Registry's other
TLDs will be an interesting case to watch. </p>
<p><strong>By <a href="http://www.circleid.com/members/3513/" target="_blank">Tony Kirsch</a>,
Head of Professional Services at Neustar</strong></p>
<p><strong>Related topics:</strong> <a href="http:///topics/domain_names" target="_blank">Domain Names</a>, <a href="http:///topics/top_level_domains" target="_blank">Top-Level Domains</a>, <a href="http:///topics/web" target="_blank">Web</a></p></div></div></div></blockquote></div>
<p>
</p><hr>
<p></p>_______________________________________________<br>CCT-Review mailing
list<br><a href="mailto:CCT-Review@icann.org" target="_blank">CCT-Review@icann.org</a><br><a href="https://mm.icann.org/mailman/listinfo/cct-review" target="_blank">https://mm.icann.org/mailman/listinfo/cct-review</a><br><p></p></div>
<br>_______________________________________________<br>
ALAC mailing list<br>
<a href="mailto:ALAC@atlarge-lists.icann.org">ALAC@atlarge-lists.icann.org</a><br>
<a href="https://atlarge-lists.icann.org/mailman/listinfo/alac" rel="noreferrer" target="_blank">https://atlarge-lists.icann.org/mailman/listinfo/alac</a><br>
<br>
At-Large Online: <a href="http://www.atlarge.icann.org" rel="noreferrer" target="_blank">http://www.atlarge.icann.org</a><br>
ALAC Working Wiki: <a href="https://community.icann.org/display/atlarge/At-Large+Advisory+Committee+(ALAC)" rel="noreferrer" target="_blank">https://community.icann.org/display/atlarge/At-Large+Advisory+Committee+(ALAC)</a><br></blockquote></div><br></div>