[ALAC] What do users want?

[Kan Kaili]

Indeed.  As we repesent end-users' interest, we need to research and always remember what they want.

Kaili



  ----- Original Message ----- 
  From: Joanna Kulesza 
  To: javrua at gmail.com 
  Cc: alac at atlarge-lists.icann.org ; Alan Greenberg 
  Sent: Wednesday, November 07, 2018 5:24 AM
  Subject: Re: [ALAC] What do users want?


  +1 to Javier. Thanks so much for sharing this Alan! 



  wt., 6 lis 2018 o 21:52 Javier Rua <javrua at gmail.com> napisał(a):

    Valuable nugget!


    On Tue, Nov 6, 2018 at 4:46 PM Alan Greenberg <alan.greenberg at mcgill.ca> wrote:

      I am taking advantage of my new "freedom" to do some long overdue 
      cleanup. I found a short handwritten document I wrote about 10 years 
      ago (after I had been involved with the ALAC for a year or two) on 
      what Internet users want.

      Note that a lot of this is far beyond the remit of ICANN, but other 
      parts are not.

      =================

      Users want an experience that is:

      -Satisfying
      -Safe
      -Predictable
      -Easy to access and fast

      In a bit more detail, this means:

      - Pages display properly
      - No SPAM
      - No Phishing
      - Reproducible
      - Mail gets delivered
      - Fast enough that speed is not an issue.

      Another was of looking at is as an embodiment of the Principle of 
      Least Astonishment 
      (https://en.wikipedia.org/wiki/Principle_of_least_astonishment).

      They have no desire to know anything about Internet Governance. And 
      most have no interest in how the Internet actually works. A classic 
      quote from Arthur C. Clarke is "Any sufficiently advanced technology 
      is indistinguishable from magic." It doesn't matter how or why it 
      works, as long as it works.


       From my personal experience, I have been involved in the Internet 
      for about 30 years. Due to the travel I have done, or other times it 
      comes up in conversation, I have often been asked what I am doing. If 
      I try to explain, the most common result is that their eyes glaze 
      over, they say "oh, that's interesting" and they try to find a way to 
      change the subject.

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