[ALAC] Fwd: [Gnso-newgtld-wg] Domain Name Promotion

[Andrei Kolesnikov]

A Holy Grail. Music by ICANN multistakeholder community, lyrics by Kurt
Pritz.

--andrei

2017-04-03 22:29 GMT+03:00 Carlton Samuels <carlton.samuels at gmail.com>:

> As the world turns........
>
> ==============================
> *Carlton A Samuels*
>
> *Mobile: 876-818-1799Strategy, Planning, Governance, Assessment &
> Turnaround*
> =============================
>
> ---------- Forwarded message ----------
> From: Kurt Pritz <kurt at kjpritz.com>
> Date: Sun, Apr 2, 2017 at 5:16 PM
> Subject: [Gnso-newgtld-wg] Domain Name Promotion
> To: Jeff Neuman <jeff.neuman at comlaude.com>, avri at apc.org
> Cc: "gnso-newgtld-wg at icann.org" <gnso-newgtld-wg at icann.org>
>
>
> Hi Jeff, Avri, et al:
>
> I saw that this has been published. https://www.icann.o
> rg/en/system/files/correspondence/diaz-to-atallah-et-al-14mar17-en.pdf
>
> The reason I am writing is in reference to the proposal that: “ICANN
> create a fund, to be seeded with US$3M at start-up, to promote universal
> awareness of new gTLDs to the general Internet user community, and
> universal acceptance of new gTLDs across the Internet.”
>
> In the past, when ICANN staff members have been asked in public fora to
> begin an effort to promote the use of domain names, the response has
> generally been that it is not ICANN’s role to promote the use of domain
> names and domain name registries.
>
> To me, this is not an operations question; this is a policy question.
>
> In the current environment, i.e., absent a policy statement, ICANN can
> easily proceed to take up the RySG recommendation, especially for this
> relatively small seed fund. I hope we all urge that ICANN do this.
>
> However, if ICANN hesitates to take up an awareness campaign regarding the
> benefits of domain names (Including how they can be used and their efficacy
> as a strategic tool), then a policy statement could direct such an action.
>
> ICANN is for two things, the allocation of domain names and IP addresses.
> Who else is to inform the largely ignorant public on the utility of domain
> names if not ICANN?
>
> All of us argued about how best to introduce and govern domain name usage
> - but we are all in favor of domain name uptake and the safe and stable
> growth of the domain name industry. All of us show up at ICANN meetings to
> talk about the best way to delegate and register names. If we and ICANN are
> not for their usage - why be part of this?
>
> Some of us were against the new gTLD program and others were not happy
> with the final policy or implementation. Does that mean they want to see
> the program fail? Of course not. The new gTLD program is the culmination of
> many years and many thousand people-hours of work.
>
> With tools and resources for promoting public understanding of domain
> names readily available, I don’t see how ICANN (the staff or the community)
> can sit idly by.  With the cash surplus in hand, as Patton said, “we are at
> the right time in the right place with the right instrument,” to do
> something to fortify the domain name system and industry.
>
> During the slow process of launching new TLDs, search, apps and social
> media became strong competition for domain name adoption. It is time for us
> champions of domain names to use the tools at our disposal, including a
> small portion of that excess application fee cash, to create public
> awareness about the domain name industry that we have created.
>
> My recommendation is that this PDP working group should form a team to
> consider this issue and make a separate recommendation to the GNSO Council
> in a timely manner. A separate team is justifiable because this effects the
> previous as well as the next round. I also think the current PDP working
> group can be more nimble as compared to the effort necessary to start a new
> policy discussion.
>
> That recommendation could simply be a statement that it *is * the role of
> ICANN to promote awareness of domain names and the benefits of competition
> and choice in the domain name industry.
>
> We can show that we can act.
>
> Kurt
>
>
> ________________
> Kurt Pritz
> kurt at kjpritz.com
> +1.310.400.4184 <(310)%20400-4184>
> Skype: kjpritz
>
>
>
>
>
> _______________________________________________
> Gnso-newgtld-wg mailing list
> Gnso-newgtld-wg at icann.org
> https://mm.icann.org/mailman/listinfo/gnso-newgtld-wg
>
>
> _______________________________________________
> ALAC mailing list
> ALAC at atlarge-lists.icann.org
> https://atlarge-lists.icann.org/mailman/listinfo/alac
>
> At-Large Online: http://www.atlarge.icann.org
> ALAC Working Wiki: https://community.icann.org/display/atlarge/At-Large+
> Advisory+Committee+(ALAC)
>



-- 
Andrey Kolesnikov
RIPN.NET
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://atlarge-lists.icann.org/pipermail/alac/attachments/20170403/19ca6fa1/attachment.html>