[ALAC] The threat to TLD expansion nobody talks about

Carlton Samuels carlton.samuels at gmail.com
Thu Sep 27 20:06:02 UTC 2012


Ah yes, saw it too from another source.  See, those codes works especially
well when there is a good reason to do it......and you have some
enlightened champions.

More interesting times are coming for the DNS.....and the domain industry.

- Carlton

==============================
Carlton A Samuels
Mobile: 876-818-1799
*Strategy, Planning, Governance, Assessment & Turnaround*
=============================


On Thu, Sep 27, 2012 at 12:34 AM, Evan Leibovitch <evan at telly.org> wrote:

> Hello all,
>
> While those inside the ICANN bubble (myself among them, on occasion) rant
> and rave about the the rollout and the very nature of the ICANN new gTLD
> program, most are ignoring the possibility that much of the expansion will
> simply be .... irrelevant.
>
> Consider one more recent example, the move by the city of New York to use
> QR codes on public notices:
>
> http://www.theatlanticcities.com/technology/2012/09/open-data-day-new-york-city-will-have-qr-codes-everywhere/3394/
>
>
> While this is far from a universal act, the city's government has shown
> that one can reach municipal information easily without knowing _any_
> domain name(*). This sends a signal to businesses and others that New
> Yorkers will be QR-code-savvy, which reduces the need to have easily
> remembered domain names. More specifically, the .nyc TLD is being
> undermined before it even launches.
>
> Domain names are simply *a* method people use to get to Internet resources.
> QR codes, URL shorteners, organizational pages on social media sites and
> especially the various kinds of search engines have enabled Internet users
> to get around the various problems within the current state of domain
> names. As public trust in the DNS further declines with an explosion of
> park pages and defensive registrations, such alternatives will only
> increase in popularity.
>
> It's important to keep this in perspective. As we go through the inevitable
> fights over Red Cross names, "private" TLDs, registrant accountability, the
> lack of ccTLD standards, etc, etc, it's useful to remember that Internet
> users have a unique perspective on the arguments inside the bubble.
> Anything ICANN does that is spectacularly stupid will be worked around. And
> if ICANN fails to address the decline in public trust (that the ALAC has
> been pointing out on a regular basis, on many issues), the public will
> simply look faster at other paths to what they want from the Internet.
>
> (As we hear more comments about the entry of companies such as Amazon and
> Google into TLD space -- generally decrying their unconventional plans -- I
> wonder how many consider that these companies are likely more trusted than
> anyone in the current domain industry. It's no wonder that most of the
> complaints about the newcomers are coming from those inside the bubble.)
>
> - Evan
>
> (*) Yes, yes, I know that QR codes require URLs that generally require the
> DNS as well. However, every QR code on earth - no need an easily remembered
> domain -- could be serviced within existing TLDs using second and even
> third level domains.
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